CARNEVALE DI VIAREGGIO BY RENATO MISSAGLIA

CARNEVALE DI VIAREGGIO BY RENATO MISSAGLIA

2018

Break from daily routine and take off towards dreams of freedom, fantasy and creativity. This is the message that the 2018 Viareggio Carnival manifesto wants to convey, designed by the artist Renato Missaglia and presented during a celebration in Piazza Cavour, the historic center of the town. A non-random location; in 1946, the carnival floats were built there, the year of rebirth following the war.  “Everything is inside the manifesto, I hope within it you can find the joy of life",  Missaglia explained, illustrating it. The difference between the artist and the rest of the world - he added - is that the artist can "dote", can see beyond the daily routine"; just like the artists of the Carnival of Viareggio, who with their allegorical machines, the greatest and most famous in the world, succeed in observing reality from the satire’s privileged point of view. The Missaglia manifesto is the icon of the 2018 Carnival, scheduled for January 27 and 4, 11, 13 and 17 of February. And it has quickly become a collector's item, as well as a valuable communication tool of the event that, from 1873 to today, is a rich heritage of art, history and culture. An extraordinary show that attracts more than five hundred thousand spectators from around the world, during the five annual events on the promenade. The Carnival however is not a joke, but a very serious matter for the city, which follows it with great care and passion. It is a true papier machè industry that produces 26 million euros of generated income (estimates of the Confederation Nation Craftsman) per year for Viareggio, home not only to the Carnival but also to great artists such as Lorenzo Viani, to whom the art gallery is dedicated, with three thousand works of about 750 artists of the twentieth century. Since 1926 the Carnival of Viareggio entrusts the  manifesto to different prestigious names which change every year, including Folon, Staino, Fo, Luporini, just to name a few. And now the Carnival and the Missaglia manifesto will be presented in the Principality of Monaco on November 11 during of the events of Trois Villes  by the president of the Fondazione Carnevale Maria Lina Marcucci as well as in Florence, Rome and Milan, to then arrive at Eataly in New York.